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Social Media Resources for Business: Startups, Health, Facebook IPO

This week on Sprout Social Insights we tackled guides for Facebook, Twitter, and small business to help you better reach your customers with the social media tools that make a difference.

Check out our articles below to find out more about each one and how they can help you with your social media goals.

And check in every day to Sprout Social Insights for more how to guides and breaking social media news. Continue Reading…

Social Media News: Facebook Mobile, Google Search

While you’ve been busy updating your company’s Facebook page, keeping your customers up to date through Twitter and posting the latest corporate video on YouTube, we’ve been reporting on the latest in social media news for businesses large and small.

In case you’ve missed any of it, here’s a recap of this week’s breaking stories. We’ve arranged them by category to help you quickly find the news you’re looking for.

Facebook Facebook Launches New Terms and Policies Hub Continue Reading…

Facebook Goes Public: All the News About the Facebook IPO, Stock Price

This morning, Facebook became a publicly traded company. CEO Mark Zuckerberg rang the opening bell for the Nasdaq and trading of Facebook stock began at $38 per share, then rose as high as $43 per share before settling down (presently) at $40.

It’s Facebook Friday — each week we’ll offer one tip for leveraging Facebook to increase customer awareness of and engagement with your brand or business. This week we’ll take a look at the Facebook IPO Continue Reading…

Twitter’s “Do Not Track” Feature Protects Your Privacy

Twitter has announced support for a feature in the Firefox web browser called “Do Not Track.” The feature allows you to opt out of allowing websites to track your personal data or your activities on those websites.

This marks a very different approach to user data than that employed by Facebook, which goes public today valued in the billions thanks in large part to its accumulation of user data. Continue Reading…

Is Managing Yelp Still Worth Your Precious Time?

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A few years ago, Yelp could have been cited as a defining example of the democratizing power of the Internet. From a consumer perspective, it put power in the hands of the people to demand good customer service, lest a business get a negative review on Yelp.

From a business owner’s perspective, it offered a chance to receive and act on potentially critical feedback. While not everyone was a fan of this model, it was instrumental in placing new value on customer service. Continue Reading…

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